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Tuesday, April 25, 2006

Incredibly effective advertising 

If you had told me ten years ago that I would turn OFF the CD player in my car to listen to a commercial on AM radio, I would have thought you were crazy. To be honest, the notion that AM radio would still exist in this century was foreign to me at that time. But here I am, driving up to PBU in rush hour traffic, and this billboard gets the better of my curiosity:
What would a Honda Element and a crab talk about?
Tune in to 1700 AM right now to find out.
And so I do. Every stinking time. I have to listen. I'm addicted. Now that's good marketing.

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